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April Rocha Happenings Etsy Paper Goods Santa Monica Through the Viewfinder TTV

A Little Piece of Home






Last month I gave you sneak peek of something I was working on. Well it’s finally finished.

Question: Don’t you wish you could always have with you a little piece of home?

With this customized small journal you can.

Santa Monica, my hometown, has many iconic landmarks and I’ve included some of them in this lovely journal.

The Santa Monica Carousel and Ferris Wheel
Station 26 Lifeguard station
Vintage postcards of Santa Monica
A vintage map of Santa Monica from 1940
A glassine envelope where you can add a Santa Monica bus token or some other trinket

The rest of it is for YOU to fill out yourself with what you consider to be your personal little pieces of home.

Size of book – 5×5″ x 3.6″
Each book has two inserts – photo sleeves (one sleeve filled with an image of the carousel building) and
a blank journal insert which includes a glassine envelope to put a little trinket in (Santa Monica Blue Bus token, perhaps?)

There is also a pocket in the back of the book.

This item would also make a great gift.

On sale now on my Etsy site. Click here for more information.

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Paper Goods Through the Viewfinder TTV

Free Shipping on All Note Cards through the end of June

FREE SHIPPING on all of my note cards (both blank and happy birthday) in my Etsy shop through the end of June.

Custom card orders with one of my fine art images also accepted.

Click here to order.

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Adorable Animals April Rocha Happenings

Introducing Ruby & Flynn

I got my own place in 1993 and in April of 1994 I felt confident enough, and independent enough, to get two kittens, Montgomery and Zoe. They were part of my life for 12 and 14 years, respectively, and had wonderful lives with me.

After being, as I call it, “critterless” for almost a year, I felt a good remedy for all of my personal and business woes would be some kittens. I picked them out at the Santa Monica Animal Shelter and they became mine last week. Ruby and Flynn make me smile, laugh and love and as you can imagine have become my new favorite subjects to photograph. If only they stayed this little.

I feel grateful and honored to have them in my life.

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April Rocha Happenings awards kudos Why I Love Film

Artists’ Reception at the Annenberg Beach House is Scheduled for May 14


The Artists’ Reception for Beach Stories at the Annenberg Beach House has been scheduled for Thursday, May 14 from 6-8 pm. One of my photographs is in the exhibit (through September 21).

Click here to view my other entry about the exhibit.

I’m really looking forward to the reception and for my friends to see the new space.

I found in my vintage postcard collection two postcards that showcase the Marion Davies Estate (which is now the Beach House). The only building remaining is the guest house on the north side of the estate.

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Why I Love Film

Kodak’s New Ektacolor Film


When I went to the WPPI convention in Las Vegas in February I picked up a couple of free rolls of the new Ektacolor film at the Kodak booth.

I finally got to try it out at my photo shoot at Silver Lake Farms and was really impressed with it. It’s the finest grain color negative film on the market and is wonderful to use on subjects such as nature and outdoor photography.

I was pleased to recently learn that they have just released a 120 version of the film as well.