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Road Trip! Exhibit at the Darkroom Gallery in Essex Junction, Vermont





It is with great honor that I announce I have four images in the upcoming “Road Trip” exhibit at the Darkroom Gallery in Essex Junction, Vermont.  The superb photographer Douglas Beasley was the juror for this exhibit and I am so flattered that he chose some of my images.

Three of the images are from my trip to Austin, Texas this year and the fourth image is from my trip last year to New Orleans, Louisiana.  

Douglas had this to say about this how he chose the images for this exhibit: 

The Road Trip is the most classic of photo themes and one that got many of us started down the path of making photography a serious part of our lives. The very thought of imparting on a road trip is the start of the journey, which is both internal as well as external. A road trip can be as much spiritual journey as it is physical journey.

 In judging photos, I am looking for photos that speak to me, that have something to say. This is completely subjective and it is important to realize it is only my opinion and not fact. It does not mean one photo is better than another. But it is an informed and educated opinion. Yet still opinion, not fact…….

I look for photographs that have a sense of mystery, a deeper meaning or even layers of meaning. The composition must be strong and purposeful, not haphazard. The photographer should have an awareness of the whole frame not just subject and background. The intention or ‘voice’ of the photographer should come through. I look for a strong and personal point of view rather than a ‘me too-I can shoot like that’ visual attitude. I want to feel the photographer had a personal connection on some level to their chosen subject rather than finding a random pretty or interesting scene. I would rather see photos with a fresh perspective or an authentic voice than the same tired subjects redone. I would rather the photographer look deeper within his or her self and photograph from an authentic place of connection to the subject rather than copying past photo contest winners-which is a little like coloring inside the lines when you were a kid because you knew you might get praise. I would rather see a photograph that erases the lines altogether.

A compelling image may ask more questions than it answers. A good photo leaves room for mystery and interpretation and is more like a poem than a novel. The novel tells you everything in exacting detail but the poem hints at the story in the simplest possible way, removing all that is not essential to get to an essence, leaving room for mystery and interpretation. To me the best photographs show not only what the photographer saw but what and how they felt. This way of interpreting your subject is much harder to do but well worth exploring…

 The exhibit opens August 16 and includes an exhibit catalog.   You can view all of the images in this exhibit here

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Oh How I Love My Diana


I just love my Diana F+ camera with Close-Up Lens.

April Rocha Happenings Diana Photography Project Toy Camera Why I Love Film

Sneak Peek of Photo Adventure in Austin, Texas


As I was scanning the negatives from my recent trip to Austin, Texas  I was reminded why I love what I do so much.

My friend Suzi Q. Varin and I went on a photo adventure to small towns outside Austin looking for abandoned houses and old cemeteries.  Not only did we succeed the day of our adventure but the images I just scanned prove the true success of that trip.

Stay tuned for more………….

April Rocha Happenings Diana Holga Holgaroid Polaroid Film Toy Camera Why I Love Film

I Spy with my Plastic Eye II Book and Exhibition



I can’t tell you how thrilled I was when Astor Morgan, curator of I Spy with my Plastic Eye, chose my Six Flags Diana image for the cover of the accompanying book.

I had another Holga image (shot with a Holgaroid camera and Polaroid film) in the show as well “No Photoshop Used on Image.”

Click here to purchase the book from A&I Books for $40.

April Rocha Happenings Diana Toy Camera Why I Love Film

iSpy with my Plastic Eye II


I am pleased to be participating in the second annual I Spy with My Plastic Eye show with an artists reception, hosted by 5th & Sunset Studios, on April 21. I am also very honored that my Six Flags image (shot with my Diana camera) has been chosen for all the promotional pieces and the cover of the accompanying book.

Please feel free to join this fun evening on

Thursday, April 21
from 7-10 pm
5th & Sunset Studios
12322 Exposition Boulevard
Los Angeles, California 90064

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Six Flags New Orleans with my Diana Camera


Nothing better than shooting an abandoned amusement park with some film and a toy camera.

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Photographic Magic with the Diana Camera – The Getty Museum Blog




I am proud to be featured on the Getty Museum’s Iris Blog. I went up to the Museum and shot with my Diana Camera (which their gift shop sells) and was so pleased with the images I got out of the shoot.

Click here to view the blog entry.

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Getty Museum Garden Project Sneak Peek



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Diana Toy Camera

Happy Valentine’s Day

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Dream in Plastic – Analog Exhibit

I was honored to be a part of Dream in Plastic‘s first gallery exhibit, Analog. The images had to have been shot with a toy camera.

Dream in Plastic is located in Beacon, New York and sells toy cameras (and lots of other gems).

The exhibit ended in September but I forgot to blog about it. Oops.

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