Category: Etsy

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Etsy Holgaroid Paper Goods Polaroid Film Santa Monica Why I Love Film

A Little Piece of Home Journal

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Don’t you wish you could always have with you a little piece of home?

With Kolo’s Essex Album customized by me you can.

Santa Monica, my hometown, has many iconic landmarks and I’ve included some of them in this lovely journal.

The Santa Monica Carousel and Ferris Wheel
Station 26 Lifeguard station
Vintage postcards of Santa Monica
A vintage map of Santa Monica from 1940
A glassine envelope where you can add a Santa Monica bus token or some other trinket

The rest of it is for YOU to fill out yourself with what you consider to be your personal little pieces of home.

The journal can also be additionally customized by adding a 2010 calendar (standard or accordion-style) or an address book.

Click here to purchase this beautiful little book.

Size of book – 5×5″ x 3.6″
Each book has two inserts – photo sleeves (one already filled with an image) and
a blank journal insert which includes a glassine envelope. The address book or calendar can also be added for an additional fee.

There is also a pocket in the back of the book

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Etsy Paper Goods Through the Viewfinder TTV

On Sale Soon!


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Etsy Why I Love Film

Images of Disneyland Shot with my Circle Camera

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I really need to get out my one-of-a-kind circle camera more often. I shot these images a few years ago and recently dug them out of the archives.

Click here for a previous blog entry about this really cool camera.

Click here to purchase these fine art prints on Etsy.

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April Rocha Happenings Etsy Photography Project Santa Monica Through the Viewfinder TTV

Whole Foods – Santa Monica Showcasing My Photography Through July 20

The Whole Foods Store in Santa Monica (2201 Wilshire Boulevard) is showcasing my photography through July 20. Click here to see what it looks like in the store (apologies for the quality of the image. I shot this with my phone camera).

All of these framed prints will be for sale after July 20.


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April Rocha Happenings Etsy Paper Goods Santa Monica Through the Viewfinder TTV

A Little Piece of Home






Last month I gave you sneak peek of something I was working on. Well it’s finally finished.

Question: Don’t you wish you could always have with you a little piece of home?

With this customized small journal you can.

Santa Monica, my hometown, has many iconic landmarks and I’ve included some of them in this lovely journal.

The Santa Monica Carousel and Ferris Wheel
Station 26 Lifeguard station
Vintage postcards of Santa Monica
A vintage map of Santa Monica from 1940
A glassine envelope where you can add a Santa Monica bus token or some other trinket

The rest of it is for YOU to fill out yourself with what you consider to be your personal little pieces of home.

Size of book – 5×5″ x 3.6″
Each book has two inserts – photo sleeves (one sleeve filled with an image of the carousel building) and
a blank journal insert which includes a glassine envelope to put a little trinket in (Santa Monica Blue Bus token, perhaps?)

There is also a pocket in the back of the book.

This item would also make a great gift.

On sale now on my Etsy site. Click here for more information.

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April Rocha Happenings Etsy Photography Project Polaroid Film Why I Love Film

I’m Going to be Announcing Something Very Exciting in the Next Few Days

Yes, this blog entry is a teaser to something very, very big that I’m going to be doing. It is something that is going to involve all of YOU.

Check the blog again in the next couple of days for more details.

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April Rocha Happenings Etsy Through the Viewfinder TTV

My Adventure at the Paramour Estate











Some busts I encountered along the way to the flowers




The base of the statue


Part of the statue from the now empty pond on the estate


The back gate to the estate.

Anyone who knows me well knows that I’m a magazine junkie. The number of magazines I subscribe to is in the double digits.

One of the magazines I enjoy is C Magazine and a few months ago I came across a little feature on Silver Lake Farms. I contacted them and asked if I could shoot their farm and they agreed.

Little did I know that one of their farms is situated on the Paramour Estate. The estate’s owner, Dana Hollister, offered some of her land to the Farm to grow flowers and vegetables. The minute I got to the back gate of the estate I knew this would my kind of place — old, a little mysterious and filled with character.

The Paramour Estate was originally built for silent screen star Antonio Moreno and his wife and oil heiress, Daisy Canfield Danziger and was eventually turned into a convent for Franciscan nuns until Dana Hollister purchased it in 1998.

Not only did I shoot beautiful flowers that day but also some relics from the estate. I can’t wait to go back there and shoot some more.

A special thank you to Tara Kolla of Silver Lake Farms for making all of this possible.

Click here to read the C Magazine feature.

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April Rocha Happenings Etsy Holgaroid kudos Polaroid Film Toy Camera Weddings Why I Love Film

One of My Favorite Blogs {frolic!}


One of my absolutely favorite style blogs is {frolic!} created and written by photo stylist/floral designer extraordinaire Chelsea Fuss. Chelsea wrote today about my Holgaroid work, wedding photography and Etsy store. I feel so honored to be a part of her blog and look forward to reading it every day.

Click here to view the blog entry.