April Rocha Happenings Holgaroid Polaroid Film Santa Monica Why I Love Film

PHOTOBOOK Cali is finally available and for sale








I am so honored to have an image of mine included in the PHOTOBOOK Cali, the second installment of PHOTOBOOK projects presented by Photo District News and Blurb.

PDN and Blurb put out a call for the best images one could capture up and down the Golden State and they received a spectacular tribute to one of the world’s most iconic locations. From the City of Angels to the Bay Area, through the deserts and into to the wild surf, the 36 winners presented all that draws us west and captures the dreams and pioneering spirit that California embodies.

I was especially pleased that the image they chose was of my hometown of Santa Monica.

I love everything about this book — from the images chosen, to the design, to the cover image.

You can view the entire book here.

More information on how to purchase your own copy of this book can be found here.

Polaroid Film Uncategorized Weddings Why I Love Film

Why I Love Film – Chocolate Film Most Especially


Polaroid Film Weddings Why I Love Film

Why I Love Film – Chocolate Film Most Especially


Polaroid Film Weddings Why I Love Film

Sneak Peek of Bride Ashley on her Wedding Day


I photographed Ashley with my grandfather’s Polaroid Land Camera and Chocolate 100 film.   I can’t wait to share this wedding with you. 

April Rocha Happenings Holgaroid Infrared Film Polaroid Film Why I Love Film

I Love L.A. Exhibition Gala Reception




I am pleased to be a part of the I LOVE L.A. Exhibit at the Duncan Miller Gallery in Venice, California.

Two of my images are in the exhibit “Childhood Memories” and “Griffith to Hollywood.”

There is a book signing and Gala Reception on Thursday, August 11 from 7-9 pm at the Wilshire Grand Hotel.

To prepurchase the “I Love LA” book featuring the 50 images included in the exhibit, click here.

To see all 50 images in the exhibit, click here.

April Rocha Happenings Holgaroid kudos Polaroid Film Santa Monica Toy Camera Why I Love Film

One of the Winners of the Photobook Cali Project



PDN (Photo District News) created a project with Blurb and B&H Photo calling for the best California related photography.  The project is called the Photobook Cali Project.  The sponsors wanted us to show the Golden State as we know it (with a special emphasis on a series of images).

In showcasing the state of California it’s without question that I would choose to show my hometown of Santa Monica, shot of course with Polaroid film and a toy camera.

I was honored to find out today that I one of the 35 winners of this project.  The project will be published in an PDN branded special edition book celebrating the images that capture the true California experience.

You can view all the winner’s images here.

April Rocha Happenings Holga Holgaroid Infrared Film Polaroid Film Toy Camera Why I Love Film

Redefining Hollywood Exhibit at The Factory Gallery



I am proud to be a part of the Redefining Hollywood exhibition at the Factory Gallery in downtown Los Angeles.

Produced by Fabrik Magazine and curated by Aline Smithson, J. Wesley Brown and myself, this is an exhibition that looks at Hollywood with an analytical and an amused eye. The idea of Hollywood has intrigued and inspired image-makers for the last century and it’s no different today. Photographers find themselves continually fascinated by not only the notion of Hollywood, but by the city and community of Hollywood. For some, it’s the feeling of noir and night, for others, it’s the reality of the streets and neighborhoods. Photographers are influenced by movie stars and the idea of celebrity, and by the movies themselves. There is a rich tapestry of photographic ideas and inspiration that emerge from the tangible and intangible idea of Hollywood, and with each unique photographic vision, these photographers are Redefining Hollywood.

I have three prints in the exhibit:

Griffith to Hollywood
Once Ince
Hollywood as a Mystery

Click here to Aline Smithson’s wonderful blog entry about the exhibit on her Lenscratch blog.

April Rocha Happenings Diana Holga Holgaroid Polaroid Film Toy Camera Why I Love Film

I Spy with my Plastic Eye II Book and Exhibition



I can’t tell you how thrilled I was when Astor Morgan, curator of I Spy with my Plastic Eye, chose my Six Flags Diana image for the cover of the accompanying book.

I had another Holga image (shot with a Holgaroid camera and Polaroid film) in the show as well “No Photoshop Used on Image.”

Click here to purchase the book from A&I Books for $40.

A Soolip Wedding Catalina Wedding Holga Holgaroid Polaroid Film Wedding Album Weddings Why I Love Film

An Old-Fashioned Girl at Heart



I guess you can tell from this blog entry that I’m an old-fashioned girl. I love classic linen bookcloth wedding albums and Polaroid film (which I still have in a limited supply of course).

I created these three albums for the A Soolip Wedding event a couple of weeks ago. I’m proud to add these albums to my repertoire of albums to show to brides to be.

Check out Mark & Jennifer’s beautiful Catalina wedding album.

April Rocha Happenings Holga Holgaroid Polaroid Film Toy Camera Why I Love Film

Rayko’s 4th International Juried Plastic Camera Show




I am honored to be once again in the Rayko Plastic Camera Show in San Francisco.  The opening is this evening and the show is open through April 30.

My image “Mysterious Hollywood” was shot with a Holga with a Polaroid back and Polaroid 672 film.

It’s always fun when two dear friends are also in the show — Aline Smithson and Noelle Swan Gilbert.

Wish I could be there tonight.