April Rocha Happenings Diana Toy Camera Weddings Why I Love Film

Dream in Plastic – Analog Exhibit

I was honored to be a part of Dream in Plastic‘s first gallery exhibit, Analog. The images had to have been shot with a toy camera.

Dream in Plastic is located in Beacon, New York and sells toy cameras (and lots of other gems).

The exhibit ended in September but I forgot to blog about it. Oops.

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Diana Toy Camera

Things I Love


From the section of my website ( entitled
“Things I Love”

Bette Davis or Montgomery Clift movies

Anything written or sung by Joni Mitchell

Antique shopping

Photographing deserted towns

Visiting used bookstores

The smell of the beach

Collecting vintage cameras

A beautiful meadow

Dahlia flowers

Vintage postcards of Los Angeles, Santa Monica or
Catalina Island

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Cute Kids and Families Holgaroid Polaroid Film Toy Camera

Miss Scarlett


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Diana Toy Camera

Diana Images

I have mixed emotions about the purchase I just made.

As many of you know I love toy cameras and I love film. Well I purchased something where I can shoot with a toy camera lens with my digital camera. It’s called the
Diana F+ Lens Adaptor
and it’s sold by Lomography.

I went out the other day and tried it out with my Diana Close-up Lens.

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Holgaroid Photography Project Polaroid Film Toy Camera

Holgaroid Images from the Ace Hotel & Swim Club in Palm Springs



Two Holgaroid images from my trip to the Ace Hotel & Swim Club in Palm Springs in June of this year.

Click here to read my previous entry on my trip to this fantastic hotel.

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April Rocha Happenings Holgaroid Photography Project Polaroid Film Through the Viewfinder Toy Camera TTV Why I Love Film

Ace Hotel & Swim Club – Palm Springs

My good friend and fellow photographer, Laurie Bailey, came back from this hotel a couple of weeks ago and told me immediately that I had to go there myself. I went to their website and I was hooked!

The Ace Hotel & Swim Club in Palm Springs was a former Howard Johnson that had fallen into disrepair. It reopened as the Ace Hotel & Swim Club in February of this year.

I don’t consider myself the queen of hip but I immediately felt at home in this hotel — from the record player in your room, the vintage-looking bikes you can ride and the old GMC van near the swimming pool (I looked for a choke inside the van but alas there wasn’t one, my Dad’s 1969 Ford van had one).

When you hang out in the pool or eat in their great restaurant you hear Bill Withers, Johhny Cash and Nick Drake over their sound system. There is also a real and I mean real photo booth in their lobby (which I went a little crazy with since it takes credit cards). I mean you just can’t beat it.

I asked hotel management if I could photograph their hotel and they immediately said yes. So I brought every camera I own and every type of film I had in my fridge and shot away. I even shot a roll of (don’t freak out people)……Kodachrome film and used a pack of my very precious Polaroid Viva Type 80 film with my Holgaroid.

I will definitely be going back there some time this summer to shoot more.

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April Rocha Happenings Diana kudos Toy Camera Weddings Why I Love Film

Featured in Victoria Magazine – May/June Issue

One of my favorite magazines for many years was Victoria Magazine. It ceased publication a few years ago and last year it was revived and I was always happy to see it again in my mailbox every couple of months.

A long, long time ago I sent them one of my business cards hoping to one day be featured in their “Calling Cards” feature. Well it finally happened and I got a box of the issue on my doorstep today even though the issue doesn’t come out until April 21.

What a great way to start my Easter weekend!!

Through the lens of her camera, April Rocha captures the sincere romance of a wedding day with images that last a lifetime. By focusing on the meaningful details of a couple’s special ceremony, she creates the ultimate artistic expression with pictures that evoke true emotion.

April Rocha Happenings Etsy Holgaroid kudos Polaroid Film Toy Camera Weddings Why I Love Film

One of My Favorite Blogs {frolic!}

One of my absolutely favorite style blogs is {frolic!} created and written by photo stylist/floral designer extraordinaire Chelsea Fuss. Chelsea wrote today about my Holgaroid work, wedding photography and Etsy store. I feel so honored to be a part of her blog and look forward to reading it every day.

Click here to view the blog entry.

Holga Holgaroid Photography Project Polaroid Film Santa Monica Toy Camera TTV Uncategorized

Station 26 – Santa Monica Beach – Holgaroid Image

As many of you know I’m working on a Santa Monica project. I went to my favorite lifeguard station yesterday, Station 26, but realized once I got there that I forgot a necessary piece of equipment to shoot it TTV. So instead I whipped out my Holgaroid camera and shot this image.

Being on that beach yesterday morning at 8:30 am reminded me so much of hanging out at the beach with my Dad while he surfed the waves. It brought me right back to being 8 years old.

I came home yesterday and anxiously went to my computer to see if this film was still available on Polapremium. Much to my disappointment it is not and I have only one more pack of this film.

This image will eventually be available on my Etsy site.