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April Rocha Happenings Why I Love Film

Julia Dean Sixth Annual Alternative Photography Exhibit

Julia Dean is having her Sixth Annual Alternative Photography Exhibit starting on Friday, August 14 (opening reception from 5-8pm that evening).

This year I decided to submit a photo I took a few years ago in Ohio. I shot it with Kodak HIE (Infrared) film (unfortunately no longer available) with a 25A red filter.

It was shot on a piece of property owned by distant cousins of mine right outside Bladensburg, Ohio. I asked family member Dixie Davidson Furlong to reminisce about the property as I knew she could write about it much better than me.

“I believe Dad bought the property in the 60’s. In the middle of one of the open pastures on a high point on the property, which is located a few miles outside of Bladensburg, is the Patterson graveyard. There are definitely graves from the 1800’s in there, but I’m not sure how far back it goes. Kim remembers that as a young girl she discovered a stone that revealed a female who had lived a short life, one that matched her age at the time. The discovery induced serious thoughts about life and death for her that day.

As I understood it from my father, because the Pattersons created this family graveyard, complete with a beautiful hand-hewn stone wall surrounding the spot, it is always to be maintained by the local township/county. As such, it also is not considered “owned” land. Thus, although my sister now holds the deed for the surrounding land, the graveyard is not considered her property.

Groundhogs have disturbed the grave markers over the years, and some markers have fallen and broken and pieces lie among the grasses around the roots of the protective trees. It’s a beautiful, quiet, respectful site and I hope it remains as such.”

I went back recently to this contact sheet and found an image I shot of the actual gravestones which is below.

A special thank you to Russell Adams of Schulman Photo Lab for doing such an incredible job printing these images for me.


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April Rocha Happenings kudos Santa Monica Through the Viewfinder TTV Why I Love Film

Contrast Show at the Warehouse in Cleveland, Mississippi

The amazingly talented photographer Will Jacks has a gallery show opening on August 20 in Cleveland, Missisippi and I am happy to say that the gallery chose five of my images to be included in the show.

Unfortunately I won’t be able to personally attend the opening but am so happy to Will and for this wonderful event. You can learn more about the show here and view the press release here.

You can see my images below.

CONTRAST  ::: a visual exploration :::

ImperialCamera.Blog

TimeBook.blog

SnowyLiving.blog

Tomorrowland.Finalprint..blog

Circle.SMPier


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April Rocha Happenings Etsy Photography Project Santa Monica Through the Viewfinder TTV

Whole Foods – Santa Monica Showcasing My Photography Through July 20

The Whole Foods Store in Santa Monica (2201 Wilshire Boulevard) is showcasing my photography through July 20. Click here to see what it looks like in the store (apologies for the quality of the image. I shot this with my phone camera).

All of these framed prints will be for sale after July 20.


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April Rocha Happenings Weddings

Thank You Piaget



The Bridal Event at Piaget at South Coast Plaza was a lot of fun. Thanks to everyone who came.


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April Rocha Happenings Weddings

Piaget Bridal Event on June 24

Piaget, the high-end designer of jewelry and watches has opened its first California shop at South Coast Plaza in Costa Mesa. They are having their first bridal event at this beautiful new boutique on Wednesday, June 24 from 11-2 and I was flattered when they asked me to participate.

Other vendors for the event include Godiva Chocolatiers, Papyrus Stationers and Blossoms Floral Design.

I photographed the beautiful invitation they sent out.

So if you happen to be in the OC that day, stop on by as I would love to see you.


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April Rocha Happenings Holgaroid Photography Project Polaroid Film Through the Viewfinder Toy Camera TTV Why I Love Film

Ace Hotel & Swim Club – Palm Springs


My good friend and fellow photographer, Laurie Bailey, came back from this hotel a couple of weeks ago and told me immediately that I had to go there myself. I went to their website and I was hooked!

The Ace Hotel & Swim Club in Palm Springs was a former Howard Johnson that had fallen into disrepair. It reopened as the Ace Hotel & Swim Club in February of this year.

I don’t consider myself the queen of hip but I immediately felt at home in this hotel — from the record player in your room, the vintage-looking bikes you can ride and the old GMC van near the swimming pool (I looked for a choke inside the van but alas there wasn’t one, my Dad’s 1969 Ford van had one).


When you hang out in the pool or eat in their great restaurant you hear Bill Withers, Johhny Cash and Nick Drake over their sound system. There is also a real and I mean real photo booth in their lobby (which I went a little crazy with since it takes credit cards). I mean you just can’t beat it.

I asked hotel management if I could photograph their hotel and they immediately said yes. So I brought every camera I own and every type of film I had in my fridge and shot away. I even shot a roll of (don’t freak out people)……Kodachrome film and used a pack of my very precious Polaroid Viva Type 80 film with my Holgaroid.

I will definitely be going back there some time this summer to shoot more.

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April Rocha Happenings kudos Paper Goods Santa Monica Through the Viewfinder TTV

A Little Piece of Home is Featured on Kolo’s Blog

Kolo Albums was nice enough to feature my A Little Piece of Home book in their very own blog, The Koloist, today.

Click here to read the blog entry.

The response to this book has been tremendous.

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April Rocha Happenings Etsy Paper Goods Santa Monica Through the Viewfinder TTV

A Little Piece of Home






Last month I gave you sneak peek of something I was working on. Well it’s finally finished.

Question: Don’t you wish you could always have with you a little piece of home?

With this customized small journal you can.

Santa Monica, my hometown, has many iconic landmarks and I’ve included some of them in this lovely journal.

The Santa Monica Carousel and Ferris Wheel
Station 26 Lifeguard station
Vintage postcards of Santa Monica
A vintage map of Santa Monica from 1940
A glassine envelope where you can add a Santa Monica bus token or some other trinket

The rest of it is for YOU to fill out yourself with what you consider to be your personal little pieces of home.

Size of book – 5×5″ x 3.6″
Each book has two inserts – photo sleeves (one sleeve filled with an image of the carousel building) and
a blank journal insert which includes a glassine envelope to put a little trinket in (Santa Monica Blue Bus token, perhaps?)

There is also a pocket in the back of the book.

This item would also make a great gift.

On sale now on my Etsy site. Click here for more information.

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Adorable Animals April Rocha Happenings

Introducing Ruby & Flynn

I got my own place in 1993 and in April of 1994 I felt confident enough, and independent enough, to get two kittens, Montgomery and Zoe. They were part of my life for 12 and 14 years, respectively, and had wonderful lives with me.

After being, as I call it, “critterless” for almost a year, I felt a good remedy for all of my personal and business woes would be some kittens. I picked them out at the Santa Monica Animal Shelter and they became mine last week. Ruby and Flynn make me smile, laugh and love and as you can imagine have become my new favorite subjects to photograph. If only they stayed this little.

I feel grateful and honored to have them in my life.

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April Rocha Happenings awards kudos Why I Love Film

Artists’ Reception at the Annenberg Beach House is Scheduled for May 14


The Artists’ Reception for Beach Stories at the Annenberg Beach House has been scheduled for Thursday, May 14 from 6-8 pm. One of my photographs is in the exhibit (through September 21).

Click here to view my other entry about the exhibit.

I’m really looking forward to the reception and for my friends to see the new space.

I found in my vintage postcard collection two postcards that showcase the Marion Davies Estate (which is now the Beach House). The only building remaining is the guest house on the north side of the estate.