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April Rocha Happenings Holga Holgaroid Infrared Film Polaroid Film Toy Camera Why I Love Film

Redefining Hollywood Exhibit at The Factory Gallery

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I am proud to be a part of the Redefining Hollywood exhibition at the Factory Gallery in downtown Los Angeles.

Produced by Fabrik Magazine and curated by Aline Smithson, J. Wesley Brown and myself, this is an exhibition that looks at Hollywood with an analytical and an amused eye. The idea of Hollywood has intrigued and inspired image-makers for the last century and it’s no different today. Photographers find themselves continually fascinated by not only the notion of Hollywood, but by the city and community of Hollywood. For some, it’s the feeling of noir and night, for others, it’s the reality of the streets and neighborhoods. Photographers are influenced by movie stars and the idea of celebrity, and by the movies themselves. There is a rich tapestry of photographic ideas and inspiration that emerge from the tangible and intangible idea of Hollywood, and with each unique photographic vision, these photographers are Redefining Hollywood.

I have three prints in the exhibit:

Griffith to Hollywood
Once Ince
Hollywood as a Mystery

Click here to Aline Smithson’s wonderful blog entry about the exhibit on her Lenscratch blog.

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April Rocha Happenings Diana Holga Holgaroid Polaroid Film Toy Camera Why I Love Film

I Spy with my Plastic Eye II Book and Exhibition

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I can’t tell you how thrilled I was when Astor Morgan, curator of I Spy with my Plastic Eye, chose my Six Flags Diana image for the cover of the accompanying book.

I had another Holga image (shot with a Holgaroid camera and Polaroid film) in the show as well “No Photoshop Used on Image.”

Click here to purchase the book from A&I Books for $40.

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Ben Bridge Engagement Sessions

Engagement Session at the Terranea Resort

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I had a wonderful engagement session with Steve and Lovy at the Terranea Resort in Rancho Palos Verdes last month.  They received this session because Steve purchased Lovy’s ring at a Ben Bridge Jeweler store.

Lovy made this adorable Save the Date wooden banner so we included it in our photo shoot.

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April Rocha Happenings Diana Toy Camera Why I Love Film

iSpy with my Plastic Eye II

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I am pleased to be participating in the second annual I Spy with My Plastic Eye show with an artists reception, hosted by 5th & Sunset Studios, on April 21. I am also very honored that my Six Flags image (shot with my Diana camera) has been chosen for all the promotional pieces and the cover of the accompanying book.

Please feel free to join this fun evening on

Thursday, April 21
from 7-10 pm
5th & Sunset Studios
12322 Exposition Boulevard
Los Angeles, California 90064

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Cute Kids and Families Plum District

Once Again I Love What I Do – Plum District Portrait Session Deal

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I am pleased to announce that I have partnered with Plum District with this very special offer.  Good only through midnight tonight (April 7, 2011 11:59 pm)

$148 Portrait Session (Value $400. 63% Savings)
One 8×10 or 8×12 Print and Three Digital Images

Plum District, a daily deal website geared towards smart, savvy moms.  Plum District is unique in that it is solely focused on moms (or the mom in you) and deals that will make their lives easier and more enjoyable.

Click here to view and purchase this very special and time sensitive deal.

Click here for blog entries from some of my family and kids portrait sessions.

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Etsy Paper Goods

Happy Birthday

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The next birthday card I am going to be selling (and of course using myself).

Found the Shakespeare quote today I am going to use with it.

To me, fair friend you never can be old,
For as you were when first your eye I ey’d
Such seems your beauty still.

Sonnet, 104

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Headshots

Suzanne Mayes

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Suzanne and I met through a mutual friend while I was a talent agent (my previous career) many, many years ago.  Thank you Suzanne for being so loyal to me all these years.