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April Rocha Happenings Etsy Paper Goods Santa Monica Through the Viewfinder TTV

A Little Piece of Home






Last month I gave you sneak peek of something I was working on. Well it’s finally finished.

Question: Don’t you wish you could always have with you a little piece of home?

With this customized small journal you can.

Santa Monica, my hometown, has many iconic landmarks and I’ve included some of them in this lovely journal.

The Santa Monica Carousel and Ferris Wheel
Station 26 Lifeguard station
Vintage postcards of Santa Monica
A vintage map of Santa Monica from 1940
A glassine envelope where you can add a Santa Monica bus token or some other trinket

The rest of it is for YOU to fill out yourself with what you consider to be your personal little pieces of home.

Size of book – 5×5″ x 3.6″
Each book has two inserts – photo sleeves (one sleeve filled with an image of the carousel building) and
a blank journal insert which includes a glassine envelope to put a little trinket in (Santa Monica Blue Bus token, perhaps?)

There is also a pocket in the back of the book.

This item would also make a great gift.

On sale now on my Etsy site. Click here for more information.

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Paper Goods Through the Viewfinder TTV

Free Shipping on All Note Cards through the end of June

FREE SHIPPING on all of my note cards (both blank and happy birthday) in my Etsy shop through the end of June.

Custom card orders with one of my fine art images also accepted.

Click here to order.

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Adorable Animals April Rocha Happenings

Introducing Ruby & Flynn

I got my own place in 1993 and in April of 1994 I felt confident enough, and independent enough, to get two kittens, Montgomery and Zoe. They were part of my life for 12 and 14 years, respectively, and had wonderful lives with me.

After being, as I call it, “critterless” for almost a year, I felt a good remedy for all of my personal and business woes would be some kittens. I picked them out at the Santa Monica Animal Shelter and they became mine last week. Ruby and Flynn make me smile, laugh and love and as you can imagine have become my new favorite subjects to photograph. If only they stayed this little.

I feel grateful and honored to have them in my life.

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April Rocha Happenings awards kudos Why I Love Film

Artists’ Reception at the Annenberg Beach House is Scheduled for May 14


The Artists’ Reception for Beach Stories at the Annenberg Beach House has been scheduled for Thursday, May 14 from 6-8 pm. One of my photographs is in the exhibit (through September 21).

Click here to view my other entry about the exhibit.

I’m really looking forward to the reception and for my friends to see the new space.

I found in my vintage postcard collection two postcards that showcase the Marion Davies Estate (which is now the Beach House). The only building remaining is the guest house on the north side of the estate.

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Why I Love Film

Kodak’s New Ektacolor Film


When I went to the WPPI convention in Las Vegas in February I picked up a couple of free rolls of the new Ektacolor film at the Kodak booth.

I finally got to try it out at my photo shoot at Silver Lake Farms and was really impressed with it. It’s the finest grain color negative film on the market and is wonderful to use on subjects such as nature and outdoor photography.

I was pleased to recently learn that they have just released a 120 version of the film as well.

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April Rocha Happenings Etsy Photography Project Polaroid Film Why I Love Film

I’m Going to be Announcing Something Very Exciting in the Next Few Days

Yes, this blog entry is a teaser to something very, very big that I’m going to be doing. It is something that is going to involve all of YOU.

Check the blog again in the next couple of days for more details.

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April Rocha Happenings Etsy Through the Viewfinder TTV

My Adventure at the Paramour Estate











Some busts I encountered along the way to the flowers




The base of the statue


Part of the statue from the now empty pond on the estate


The back gate to the estate.

Anyone who knows me well knows that I’m a magazine junkie. The number of magazines I subscribe to is in the double digits.

One of the magazines I enjoy is C Magazine and a few months ago I came across a little feature on Silver Lake Farms. I contacted them and asked if I could shoot their farm and they agreed.

Little did I know that one of their farms is situated on the Paramour Estate. The estate’s owner, Dana Hollister, offered some of her land to the Farm to grow flowers and vegetables. The minute I got to the back gate of the estate I knew this would my kind of place — old, a little mysterious and filled with character.

The Paramour Estate was originally built for silent screen star Antonio Moreno and his wife and oil heiress, Daisy Canfield Danziger and was eventually turned into a convent for Franciscan nuns until Dana Hollister purchased it in 1998.

Not only did I shoot beautiful flowers that day but also some relics from the estate. I can’t wait to go back there and shoot some more.

A special thank you to Tara Kolla of Silver Lake Farms for making all of this possible.

Click here to read the C Magazine feature.

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April Rocha Happenings Paper Goods Photography Project Santa Monica TTV

A Sneak Peek of a Prototype I am Creating

Something I am creating to eventually sell on Etsy. It’s going to be called A Little Piece of Home.

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April Rocha Happenings kudos Paper Goods

Mentioned in the Snippet & Ink Blog

I have already proclaimed that {Frolic!} is my favorite style blog. But you know what? I have a second favorite style blog and it’s Kathryn Storke’s wonderful Snippet & Ink, which is specifically geared toward wedding inspiration.

After I was featured on (Oh So) Beautiful Paper with Stephanie Sponsel’s gorgeous letterpress work (of Les Fleurs de Papier), Snippet & Ink featured it as well in their weekend entry.

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April Rocha Happenings Diana kudos Toy Camera Weddings Why I Love Film

Featured in Victoria Magazine – May/June Issue

One of my favorite magazines for many years was Victoria Magazine. It ceased publication a few years ago and last year it was revived and I was always happy to see it again in my mailbox every couple of months.

A long, long time ago I sent them one of my business cards hoping to one day be featured in their “Calling Cards” feature. Well it finally happened and I got a box of the issue on my doorstep today even though the issue doesn’t come out until April 21.

What a great way to start my Easter weekend!!


Through the lens of her camera, April Rocha captures the sincere romance of a wedding day with images that last a lifetime. By focusing on the meaningful details of a couple’s special ceremony, she creates the ultimate artistic expression with pictures that evoke true emotion.