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April Rocha Happenings awards kudos Santa Monica Why I Love Film

I’ve Been Selected as one of the Artists in a Photography Exhibit at the Annenberg Beach House

When I was attending John Adams Junior High (now a middle school) if you had a 3.5 GPA or higher you could become a member of Honor Scholarship (run by Mr. La Duke). At the end of the school year, as a reward, you would get to go to the Sand & Sea Club for the day and I have very fond memories of going there every year of junior high. That club has been recently refurbished and is now the Annenberg Beach House with a grand ope犀利士
ning on April 25.

Their first photography exhibit is Beach Stories and one of my images was chosen for the exhibit. There are 36 images in the exhibit and my image was chosen out of 250 submissions.

This is an incredible honor as I love my home town, the beach house (which was built by William Randolph Hearst for his mistress Marion Davies) and most especially the beach.

An Artist’s Reception will be held in mid-May (the date has not been finalized).

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April Rocha Happenings Etsy Holgaroid kudos Polaroid Film Toy Camera Weddings Why I Love Film

One of My Favorite Blogs {frolic!}


One of my absolutely favorite style blogs is {frolic!} created and written by photo stylist/floral designer extraordinaire Chelsea Fuss. Chelsea wrote today about my Holgaroid work, wedding photography and Etsy store. I feel so honored to be a part of her blog and look forward to reading it every day.

Click here to view the blog entry.

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April Rocha Happenings Incredible Events kudos

Shout Out on (Oh So) Beautiful Paper’s Blog






Last week (Oh So) Beautiful Paper’s blog featured my work along with letterpress designer Stephanie Sponsel of Les Fleur de Papier. I originally met Stephanie in a letterpress class at Otis College of Art and Design and we have been friends ever since.

She was the mastermind and designer behind her husband Brian’s 40th birthday party at the Shade Hotel in Manhattan Beach and it was a spectacular event.

The blog featured her amazing letterpress work which I photographed at the party. I included a photo of the shoes she wore that night because her husband bought them for her for their wedding anniversary (Manolo’s no less). Now that’s a husband.

The party was also recently featured on Party Spot, which is a division of The Knot. Click here to view that feature.

You can view my slideshow from Brian’s birthday party here.

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Adorable Animals Chihuahuas pets

Katie with her Dogs Blue and Salvatore




Katie recently hired me to do a photo shoot with her and her two chihuahuas, Blue and Salvatore. We had such a good time and I just love how the images turned out.

I just love shooting people with their pets.

Click here to view the slideshow I created from this photo shoot.

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Holga Holgaroid Photography Project Polaroid Film Santa Monica Toy Camera TTV Uncategorized

Station 26 – Santa Monica Beach – Holgaroid Image

As many of you know I’m working on a Santa Monica project. I went to my favorite lifeguard station yesterday, Station 26, but realized once I got there that I forgot a necessary piece of equipment to shoot it TTV. So instead I whipped out my Holgaroid camera and shot this image.

Being on that beach yesterday morning at 8:30 am reminded me so much of hanging out at the beach with my Dad while he surfed the waves. It brought me right back to being 8 years old.

I came home yesterday and anxiously went to my computer to see if this film was still available on Polapremium. Much to my disappointment it is not and I have only one more pack of this film.

This image will eventually be available on my Etsy site.