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International Printing Museum Paper Goods

Save the Date – LA Printer’s Fair October 1, 2011

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I am pleased to announce that once again April Rocha Photography is participating in the LA Printers Fair at the International Printing Museum in Carson on October 1 from 9am-5pm. 

The goal of the fair is to showcase the art of print and paper in historical and contemporary forms. Like last year there are many amazing vendors who are participating in this year’s fair including:

Tiselle 

Papermum Press
Joie Studio
Pie in the Sky Press
Legion Paper
Fugu Fugu Press

Click here to view a complete list of vendors.

I will be selling my fine art cards, Christmas gift tags, fine art prints and and the very popular International Printing Museum 2012 desk calendar. 

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Paper Goods

Busy Morning – The Standard Up-to-Date Practical Letter Writer

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I have some obsessions,  Yes I admit it.  One of them is old books on letter writing.  I found this one on Etsy and it was published in 1914.  Chapters include Penmanship, Blots and Interlineations, Folding, Stamps and Orthography.

The Preface of the book states:

“What to do and how to do it” is the key note to success in almost any calling.  Especially is this true in the writing of letters and other social and commercial forms.  It has been the author’s purpose to furnish just such information as may meet the wants of the public.  The plan of the work embraces the whole field of letters, — their structure, rhetoric, literature, and classification, as well as the uses of forms and notes, cards and commercial paper.  Foreign Phrases, Abbreviations, Proverbs and Quotations, etc., and other subjects for reference, are conveniently arranged in the back of the volume, and it is intended to be sufficiently complete to meet the ordinary requirements of the public.

The work is submitted with the hope that it may assist in promoting the social and literary culture of all who may have access to its pages. 

The most appropriate chapter for my letter writing this morning would have been “Letters of Love and Friendship.” I was busy indeed this morning and hopefully promoting the social and literary culture of all in 2011. 

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April Rocha Happenings Diana Toy Camera Why I Love Film

Road Trip! Exhibit at the Darkroom Gallery in Essex Junction, Vermont

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It is with great honor that I announce I have four images in the upcoming “Road Trip” exhibit at the Darkroom Gallery in Essex Junction, Vermont.  The superb photographer Douglas Beasley was the juror for this exhibit and I am so flattered that he chose some of my images.

Three of the images are from my trip to Austin, Texas this year and the fourth image is from my trip last year to New Orleans, Louisiana.  

Douglas had this to say about this how he chose the images for this exhibit: 

The Road Trip is the most classic of photo themes and one that got many of us started down the path of making photography a serious part of our lives. The very thought of imparting on a road trip is the start of the journey, which is both internal as well as external. A road trip can be as much spiritual journey as it is physical journey.

 In judging photos, I am looking for photos that speak to me, that have something to say. This is completely subjective and it is important to realize it is only my opinion and not fact. It does not mean one photo is better than another. But it is an informed and educated opinion. Yet still opinion, not fact…….

I look for photographs that have a sense of mystery, a deeper meaning or even layers of meaning. The composition must be strong and purposeful, not haphazard. The photographer should have an awareness of the whole frame not just subject and background. The intention or ‘voice’ of the photographer should come through. I look for a strong and personal point of view rather than a ‘me too-I can shoot like that’ visual attitude. I want to feel the photographer had a personal connection on some level to their chosen subject rather than finding a random pretty or interesting scene. I would rather see photos with a fresh perspective or an authentic voice than the same tired subjects redone. I would rather the photographer look deeper within his or her self and photograph from an authentic place of connection to the subject rather than copying past photo contest winners-which is a little like coloring inside the lines when you were a kid because you knew you might get praise. I would rather see a photograph that erases the lines altogether.

A compelling image may ask more questions than it answers. A good photo leaves room for mystery and interpretation and is more like a poem than a novel. The novel tells you everything in exacting detail but the poem hints at the story in the simplest possible way, removing all that is not essential to get to an essence, leaving room for mystery and interpretation. To me the best photographs show not only what the photographer saw but what and how they felt. This way of interpreting your subject is much harder to do but well worth exploring…

 The exhibit opens August 16 and includes an exhibit catalog.   You can view all of the images in this exhibit here

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April Rocha Happenings Holgaroid Infrared Film Polaroid Film Why I Love Film

I Love L.A. Exhibition Gala Reception

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I am pleased to be a part of the I LOVE L.A. Exhibit at the Duncan Miller Gallery in Venice, California.

Two of my images are in the exhibit “Childhood Memories” and “Griffith to Hollywood.”

There is a book signing and Gala Reception on Thursday, August 11 from 7-9 pm at the Wilshire Grand Hotel.

To prepurchase the “I Love LA” book featuring the 50 images included in the exhibit, click here.

To see all 50 images in the exhibit, click here.

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April Rocha Happenings

Camille K

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I was honored to be hired by Carla Labat to photograph her Camille K and Camille K Couture jewelry line for her new website. The necklace above is a piece from her Camille K Couture line, which is created by hand using 18th century findings from Paris flea markets.

Carla also allowed me to photograph her new headshot (where she is of course wearing one of her pieces).

Her Atelier in Northern California is filled with awe inspiring jewels, trim and other vintage finds. More about that next week……………

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Ben Bridge Engagement Sessions

Lari-Pekka and Jaana

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A lovely Finnish couple, Lari-Pekka and Jaana, who had spent the last six months here and were leaving the next day to go back to Finland. We had a great time shooting at El Matador Beach in Malibu which they had never been to and they absolutely loved.

I’m so glad I was able to share this little gem of a beach before they left the States.

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Social Media Headshots

Thank for a Great Headshot Session Event

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My first Headshot Session Event on June 26 was a great success. Thank you to everyone who came and especially to Lisa Arturo for doing such an outstanding job with makeup. Lisa and I have been working together for almost 10 years now and I’m so grateful to have her part of my team.

The next Headshot Session Event will be Sunday, July 31. More details to follow……….

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April Rocha Happenings

Social Media Headshot Event this coming Sunday in Santa Monica

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Register for Headshots for Social Media, Online Dating and Professional Use in Santa Monica, CA  on Eventbrite

If you need a new headshot for your website or a new Facebook profile photo consider coming to my Social Media Headshot event this coming Sunday, June 26 from 10-4 in Santa Monica.

Photo sessions can be purchased for $60. with makeup as an option for an additional $50.  If you use code APRIL10 before midnight tonight you can get $10 off the photo session.

Click here to learn more about this event and register.

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Headshots

Scarlett Rose Turner

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April Rocha Happenings Holgaroid kudos Polaroid Film Santa Monica Toy Camera Why I Love Film

One of the Winners of the Photobook Cali Project

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PDN (Photo District News) created a project with Blurb and B&H Photo calling for the best California related photography.  The project is called the Photobook Cali Project.  The sponsors wanted us to show the Golden State as we know it (with a special emphasis on a series of images).

In showcasing the state of California it’s without question that I would choose to show my hometown of Santa Monica, shot of course with Polaroid film and a toy camera.

I was honored to find out today that I one of the 35 winners of this project.  The project will be published in an PDN branded special edition book celebrating the images that capture the true California experience.

You can view all the winner’s images here.