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April Rocha Happenings Holga Holgaroid Infrared Film Polaroid Film Toy Camera Why I Love Film

Redefining Hollywood Exhibit at The Factory Gallery

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I am proud to be a part of the Redefining Hollywood exhibition at the Factory Gallery in downtown Los Angeles.

Produced by Fabrik Magazine and curated by Aline Smithson, J. Wesley Brown and myself, this is an exhibition that looks at Hollywood with an analytical and an amused eye. The idea of Hollywood has intrigued and inspired image-makers for the last century and it’s no different today. Photographers find themselves continually fascinated by not only the notion of Hollywood, but by the city and community of Hollywood. For some, it’s the feeling of noir and night, for others, it’s the reality of the streets and neighborhoods. Photographers are influenced by movie stars and the idea of celebrity, and by the movies themselves. There is a rich tapestry of photographic ideas and inspiration that emerge from the tangible and intangible idea of Hollywood, and with each unique photographic vision, these photographers are Redefining Hollywood.

I have three prints in the exhibit:

Griffith to Hollywood
Once Ince
Hollywood as a Mystery

Click here to Aline Smithson’s wonderful blog entry about the exhibit on her Lenscratch blog.

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April Rocha Happenings Diana Holga Holgaroid Polaroid Film Toy Camera Why I Love Film

I Spy with my Plastic Eye II Book and Exhibition

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I can’t tell you how thrilled I was when Astor Morgan, curator of I Spy with my Plastic Eye, chose my Six Flags Diana image for the cover of the accompanying book.

I had another Holga image (shot with a Holgaroid camera and Polaroid film) in the show as well “No Photoshop Used on Image.”

Click here to purchase the book from A&I Books for $40.

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April Rocha Happenings Diana Toy Camera Why I Love Film

iSpy with my Plastic Eye II

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I am pleased to be participating in the second annual I Spy with My Plastic Eye show with an artists reception, hosted by 5th & Sunset Studios, on April 21. I am also very honored that my Six Flags image (shot with my Diana camera) has been chosen for all the promotional pieces and the cover of the accompanying book.

Please feel free to join this fun evening on

Thursday, April 21
from 7-10 pm
5th & Sunset Studios
12322 Exposition Boulevard
Los Angeles, California 90064

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April Rocha Happenings Constant Contact All Star

Constant Contact 2010 All-Star

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For the third year in a row Constant Contact has made me one of their All Stars. I love getting this recognition every year.

Constant Contact looked at criteria including the following when selecting this year’s All Stars:

• Frequency of campaigns
• Open, bounce and click through rates
• Usage of social features
• Mailing list sign up tools
• Use of reporting tools

I am pleased to say that I am one of 2010’s top performers and most prolific user of its email marketing and social media marketing products.

Click here to view the Summer 2010 newsletter.

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April Rocha Happenings Why I Love Film

Miss Elizabeth Taylor

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Wednesday was a very sad day for me and for the world. The divine Miss Elizabeth Taylor passed away. There will never be anyone like her. Ever. From her beauty, to her determination, to her humanity.

Elizabeth Taylor once said:

My personal philosophy of beauty is to always believe something wonderful is about to happen.

Ironically I watched the film GIANT for the first time because of James Dean, not Elizabeth Taylor. The film isn’t a perfect film but you cannot deny it’s an epic film. A couple of years ago A&I had an exhibition of Frank Worth’s images shot during the filming of GIANT and an accompanying book of these images entitled AMERICANA. I absolutely treasure this book.

In the beginning of the book there is a two page spread of contact sheets. Oh how I love contact sheets. They tell you so much. The eye of the photographer, how they tell a story, the film they used and in this case one of the cameras Mr. Worth was using that day, a Rolleiflex, of course.

Frank Worth wrote:

Jean-Luc Godard once famously said that cinema is truth twenty-four frames per second, but George Stevens’ Giant is more than this, it’s myth twenty-four frames per second, over three and half hours of playing time. From the first frame to the last, this is fact is simply undeniable; Giant is American myth it its grandest, most operatic, and purest sense of the words.

Thank you Miss Taylor and thank you Mr. Worth.

For information on the book and how to purchase it, click here.

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A Soolip Wedding April Rocha Happenings

Great Video of A Soolip Wedding by Film Foto Fusion

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A Soolip Wedding // March 6, 2011 // Los Angeles from Film Foto Fusion on Vimeo.

Sometimes it can be so hard to describe A Soolip Wedding to someone who isn’t from Los Angeles or who has never attended the annual event. The video that Jerry Verdin and Max Young of Film Foto Fusion put together represents what the event is about so well. I now send friends and family a link to view the video on Vimeo and my attempt to use words to describe it just isn’t necessary anymore.

If you blink while watching the video you’ll miss seeing me and if I had known they were shooting me working on talking to guests of the event or setting up my booth trust me I would have hidden from their view. They were so subtle that I didn’t even realize they were there shooting me.

Thank you Max and Jerry.

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April Rocha Happenings Holga Holgaroid Polaroid Film Toy Camera Why I Love Film

Rayko’s 4th International Juried Plastic Camera Show

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I am honored to be once again in the Rayko Plastic Camera Show in San Francisco.  The opening is this evening and the show is open through April 30.

My image “Mysterious Hollywood” was shot with a Holga with a Polaroid back and Polaroid 672 film.

It’s always fun when two dear friends are also in the show — Aline Smithson and Noelle Swan Gilbert.

Wish I could be there tonight.

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A Soolip Wedding April Rocha Happenings Bridal Fair

A Soolip Wedding at the Bel-Air Bay Club – Featured Exhibitor

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I am pleased to announce that I will be a part of A Soolip Wedding this year at the Bel-Air Bay Club.  The event is Sunday, March 6 from 11-3.

My booth will consist of samples of my work along with a photo booth for attendees of the event to take fun snapshots which will then be posted on Facebook and be available for purchase.

For more information about this event go here and to purchase tickets go here.

Fellow exhibitors include:

Archive Vintage Rentals

Inspired Weddings Mag

C Magazine

Cake Divas

Claire Pettibone

David Yurman

Krista Jon Couture Designs

Terranea Resort

Paper Melange

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April Rocha Happenings Minted Paper Goods

Merry Christmas

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Thank you Minted for this year’s Christmas card.

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Ace Hotel and Swim Club April Rocha Happenings Kodachrome Why I Love Film

The Last Kodachrome Show at the Rayko Photo Center

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I am pleased to announce my participation in THE LAST KODACHROME show at the Rayko Photo Center in San Francisco, California.

 From Rayko’s website:

In 1935 KODACHROME was released as a 6mm home movie film, then for 35mm cameras in 1936, to huge success. In the summer of 2009, Kodak announced that Kodachrome was being “retired, concluding its 74-year run as a photography icon,” with the final rolls hitting retailers shelves in early September of that year. December 2010 is the last month that Kodachrome will ever be processed, so in a juried exhibition, RayKo Photo Center celebrates the life of Kodachrome, considered by many the greatest color film ever made, the subject of popular song, and the only film to have a park named after it (Kodachrome Basin State Park, Utah). It’s the end of an era…come pay tribute to this beautiful film and the powerful images made with it.

My image was shot on Kodachrome film at the Ace Hotel & Swim Club in Palm Springs, California last summer. The show opened last week and runs through January 21, 2011.